Our brand business originated from our experience in e-commerce consulting. We believed that in order to provide our clients with reproducible support, we first had to operate our own brands, take risks, and achieve results. Based on this idea, we took over and nurtured our own brands.

PuttOUT, a golf equipment brand, grew from an annual turnover of 30 million yen to over 400 million yen in approximately three years since its acquisition. The brand continued to expand, and in October 2026, the brand business began operating as an independent company.

A brand doesn't gain trust overnight. It only becomes a brand chosen by customers through the founder's vision and the daily efforts of everyone involved. What we inherit is not just the products and distribution channels; it's the history and journey that the brand has taken.

That's why we've adopted the motto, "Transforming our past experiences into strength, we aim to become a leading brand that continues to be chosen." While cherishing the legacy we've inherited, we will refine our products, sales channels, and delivery methods, and cultivate brands that continue to be chosen in each category.

BrandX's strength lies in the fact that the power to nurture brands circulates within the group. E-commerce consulting, retail systems, M&A—the knowledge gained from working with numerous businesses within the CommerceX group is applied to brand management. Furthermore, the successes and failures learned at BrandX are reinvested throughout the group to support many businesses.

Going forward, we will not only take over businesses and inherit brands as sole agents, but also take on the challenge of launching brands from scratch.

To the founders who entrust us with the future of their brands, to the customers who hold our products in their hands, and to our colleagues who work alongside us—we will continue to be a company that exceeds the expectations of everyone involved.

Shuhei Sato,
Representative Director,
BrandX Co., Ltd.